What we collect, and what we do with it

Margio provides the Margio app for Shopify. We are the data controller for the information described here. You can reach us about anything in this policy, including data access or deletion requests, at support@margio.app.

Your Shopify store data

When you install Margio, we read your store's orders, products, inventory and Shopify Payments payouts through Shopify's API. This includes order history, line items, taxes collected, and payouts. To show which products drive repeat purchases and how customer segments behave, we link each order to its Shopify customer ID and the region it shipped to. We do not collect or store your customers' names, email addresses, or other contact details. We use this to build your dashboards, product and repeat purchase insights, customer segments, costs and margins, and your tax and financial reports.

Your bank data (Pro plan only)

If you connect a bank account on the Pro plan, we receive a read only feed of your transactions and balances through Plaid. We cannot move money or change anything in your account. We never see or store your bank login. We use this data to verify your real cash flow, profit and loss, and reconciliation.

Account and usage data

We store your store domain, currency, timezone, plan and settings, plus basic technical logs needed to run the service securely.

We never sell your data and never share it with advertisers. We use a small number of trusted providers to deliver the features you turn on:

• Plaid connects your bank, on the Pro plan, and provides the read only transaction feed. Your bank login goes only to your bank through Plaid's secure screen.
• Anthropic powers the AI analyst. When you ask the analyst a question, the relevant figures are sent to Anthropic to generate your answer. That data is used only to produce your response, not to train any AI model. If you turn AI off in Settings, nothing is ever sent.
• Cloud infrastructure for hosting and our database is provided by reputable infrastructure providers located in the United States, under contractual data protection terms.

We can provide the current named list of providers on request at support@margio.app.

Your data is stored on secure cloud infrastructure located in the United States. If you are in the UK, EU, or elsewhere, your data is transferred to and processed in the United States under appropriate safeguards, including standard contractual clauses with our providers. Each merchant's data is isolated, so removing yours never touches anyone else's.

While you use Margio

We keep your data for as long as the app is installed so your reports and history keep working.

When you disconnect your bank

We tell Plaid to revoke the connection and delete the connection credentials from our records. Your past transactions stay in your account so your reports keep working, until you uninstall.

When you uninstall

Access ends immediately, and all of your data is permanently deleted within 48 hours through Shopify's standard data removal process. If one of your customers asks to be removed, Shopify forwards that request to us and we erase that customer's personal data from our records.

Depending on where you live, you may have the right to access, correct, export, or delete the personal data we hold, and to object to or restrict certain processing. This includes rights under the UK GDPR, EU GDPR, and the California Consumer Privacy Act. To exercise any of these, email support@margio.app and we will respond within the time the law requires. You can also uninstall the app at any time to trigger full deletion as described above.

Bank and Shopify access tokens are encrypted at rest. The bank connection is read only. Access to your data is restricted and every merchant's data is isolated. We collect only what the features you use actually need.

If we change how we handle your data, we will update this page and the date above. Significant changes will be communicated in the app.

Questions, or a data request? Email support@margio.app.