Straight answers on margins, fees, payouts, taxes and the numbers that decide whether a sale actually made money. Written to be read once and trusted, not padded for length.
The number that tells you whether a sale is worth making, once every cost that moves with the order is out of the way.
Not every customer is worth the same. Segmentation and lifetime value tell you which ones to spend on keeping.
What a customer costs to win, how long they take to pay you back, and whether the two numbers leave a business behind.
The real ways to link the two, why summary sync beats order sync, and the one mismatch that trips up almost every store.
Return on ad spend is one division. The number worth knowing is the ROAS your margin needs a sale to beat.
One number for whether your whole marketing engine is working, immune to the attribution arguments that make ROAS unreliable.
When the money lands, why it is late, and why the amount never quite matches what you sold.
The base cost is the number the calculators show you. The shipping, fees and ad spend are the numbers that decide whether you actually made money.
TrueProfit, Lifetimely, Triple Whale, Polar Analytics and Margio all show profit. They disagree on where the truth comes from.
The price on the supplier's invoice is not what the product cost you. Landed cost is.
The subscription is the fee people notice. The processing fee on every order is the one that quietly adds up.
Shopify can collect sales tax for you. It does not file it, and the difference is where stores get caught out.